I read an article in today's "Metro Teknik" about a, for me, new concept called Green Washing.
A lot of corporations use the wave of concern for the world in their ads and commercials. There are numerous examples of companies that are not that concerned about the earth in the long run. Several companies spend a lot of money on things that damage the world rather than things that can save it.
Greenwash (a portmanteau of green and whitewash) is a term that is used to describe the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. The term Green sheen has similarly been used to describe organisations which attempt to appear that they are adopting practices benefical to the environment.
Learn more about this at:
Green Washing Index - home of the world’s first online interactive forum that allows consumers to evaluate real advertisements making environmental claims.
Badbuster - tags companies and brand names in your web browser with a rating. Don't let big companies ads fool you that they spend a lot of money to aid our environment.
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